Top 5 Beauty Retail iOS Apps in France Q2 2021

In Q2 2021, the top beauty retail iOS apps in France presented a mix of trends in downloads and active user metrics. Let's delve into the performance of SEPHORA - Maquillage, Parfum, Nocibé, Beauteprivee - Ventes privées, BEAUTY BAY, and KIKO MILANO - Makeup & beauty.

SEPHORA - Maquillage, Parfum exhibited a fluctuating download pattern, starting the quarter strong with 11.3K downloads in early April, then dipping to around 4.4K by mid-June, and finally rebounding to 8.2K by the end of June. Active users saw a similar trend, peaking at 66.8K in early April, dipping to 52.6K in mid-June, and rising again to 63.5K by the end of the quarter.

Nocibé maintained a relatively stable download rate, starting at 5.9K in early April and gradually increasing to 6.8K by the end of June. Active users also showed a steady increase from 13.1K in late March to 14.5K by the end of June.

Beauteprivee - Ventes privées experienced a notable decline in downloads over the quarter, starting at 5.3K in early April and dropping to 2.6K by mid-June, before slightly recovering to 3.6K by the end of June. Active users followed a similar downward trend, decreasing from 46.4K in early April to 38.2K by mid-June, then slightly increasing to 40.5K by the end of the quarter.

BEAUTY BAY showed a significant drop in downloads, starting from 3.7K in early April, peaking at 5.1K mid-April, and then declining to 1.5K by the end of June. Active users also saw a reduction from 17.1K in early April to 12.4K by mid-June, with a slight uptick to 14K by the end of June.

KIKO MILANO - Makeup & beauty had a relatively low but stable download rate, starting at 2.7K in early April, dipping to 844 in mid-June, and then increasing to 2.4K by the end of June. Active users showed a similar pattern, starting at 4.2K in early April, dropping to 2.2K by mid-June, and then rising to 4K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.